The reasons for missing iPhone 5 this year.

With the days past by.More people search for Tim Cook then Steve Jobs.But I think in most people's mind,Jobs will never be exceeded by anyone.

Why would this time iphone 5 missed appointments and made so many disappointed. Because of Steve Jobs.
Half a year ago, the public is extremely looking forward to the iPhone 5. According to the latest consumer survey shows that 1 / 3 of users already planning to buy iPhone 5, even if they do not know exactly with what kind of iPhone 5 features, and do not know its price.
Then what will iPhone 5 be like? One Science and Technology website gives the features for iPhone 5 like this:800 million pixels, 1G A5 dual-core processor, the new N-coated shell material, more than 90% of the full view OLED display, NFC technology, support 4G network, more 3D graphics chip and longer battery life time. At present time,the technology of Apple can be full realized.
If for Cook,iPhone 5 may have been listed already,Both do good for him and Apple.
So,why Jobs make this time be iPhone 4S instead for iPhone 5? Maybe this is the piece Jobs takes.There're several reasons.
First,Hunger Marketing.Steve like this way for marketing a lot.For the first generation iPhone,Apple users and the market understand the truth of scarcity value.It will bring more people to pay attention to iPhone 5.
Then,The shortage for Apple's product line is the other main reason for the missing for iPhone 5.As we know ,Apple has been high positioning ,and it cannot change it in a short period of time like Nokia and Sansung,as the product full market coverage.
The fifth generation of Apple products, in the place of technical and applications have already reached the top level of today's top-end technology, combined with other competitors in new product onto the market, the market also in constant change among the gods for Apple's iPhone 5 if election period in the middle of the market, relying on a small number of high-end users is difficult to overturn the results of the market. This just confirms the intention to enter the low-end Apple product strategy for full market coverage.
The iPhone 4S launch,so there will have two season time to sell iPhone 4S and iPhone 5 at least the next two years.Apple can maintain a high revenue growth,also get enough time to develop the next generation of sophisticated products.
After all,Jobs is extraordinary.It's said that the day before Steve died,he had watched the entire briefing before the TV.This maybe another signal to the market --- iPhone 4S is the legacy of Jobs before he died.
Perhaps depend on this selling points.iPhone 4S sale better than expecting.According to data from Apple, iPhone 4S' booking in the first day is more than 1 million, this figure has gone beyond the iPhone 4.